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Running a profitable Amazon business isn’t just about getting one-time sales—it’s about creating consistent, repeatable revenue. That’s where Amazon’s Subscribe & Save program comes in. If you’ve ever wondered how to turn it on, whether your products are eligible, or how much of a sales boost it can really give you, this guide will walk you through everything you need to know.
At EHP Consulting Group, we’ve helped hundreds of sellers unlock new revenue streams with tools like Subscribe & Save. And today, we’ll show you exactly how to do the same for your Amazon business.
What is Amazon Subscribe & Save?
Subscribe & Save allows customers to schedule repeat deliveries of their favorite products—typically at a slight discount. Instead of buying once and forgetting, buyers can set a delivery cycle (every 2 weeks, monthly, or even every 6 months) and continue to come back for more.
This program is a game-changer for FBA sellers because it creates a reliable stream of recurring orders. Even during slower sales periods, recurring subscribers can keep revenue flowing.
👉 According to Amazon’s official documentation, sellers who enable Subscribe & Save see higher customer retention and better long-term sales growth.
Benefits of Enabling Subscribe & Save
Turning on Subscribe & Save isn’t just about giving customers convenience—it directly impacts your bottom line.
- Recurring Revenue: Subscribers spend nearly twice as much as one-time buyers.
- Higher Customer Retention: Once a customer subscribes, they’re less likely to shop around with competitors.
- Increased Sales Volume: Amazon estimates a sales boost of 10% or more when sellers fund a discount.
- Better Forecasting: Predictable orders mean easier inventory planning.
At EHP Consulting Group, we recommend Subscribe & Save for almost every eligible FBA product, even for items that may not traditionally be considered “replenishable.” You’d be surprised how often customers opt for recurring deliveries on non-obvious items, such as headphones, accessories, or household goods.
Step-by-Step: How to Turn On Subscribe & Save
Step-by-Step: How to Enable Subscribe & Save
Here’s the exact process we use when helping clients activate this program:
1. Check Your Eligibility
You must be Fulfilled by Amazon (FBA) to qualify. Subscribe & Save does not work with FBM (Fulfilled by Merchant). Additionally, you’ll need to maintain reasonable in-stock rates and a consistent sales history.
👉 See Amazon’s Subscribe & Save eligibility requirements for details.
2. Access the Subscribe & Save Dashboard
- Log in to Amazon Seller Central.
- In the search bar, type “SNS SL manage” to go directly to the management panel.
- Bookmark this link—it can be oddly hard to find.
From here, you can review your existing products, opt in for auto-enrollment, and set discounts.
3. Opt-In for Automatic Enrollment
In your dashboard, select automatic enrollment. This ensures that any new product launches will automatically have Subscribe & Save enabled, without requiring you to remember to activate it later.
At EHP Consulting Group, we conduct monthly reviews for our clients to ensure that no opportunities are missed.
4. Set Your Discount Levels
You can offer:
- 0% discount
- 5% discount
- 10% discount (Amazon recommends this for maximum sales lift)
Amazon reports that sellers funding a 10% discount can see a 1.x sales increase, which more than covers the slight margin loss.
5. Monitor Performance in the Dashboard
Once activated, you’ll have access to a performance dashboard showing:
- Total subscriptions
- Shipped revenue
- Average subscriber value (often 2x higher than non-subscribers)
This data is invaluable for forecasting inventory and tracking ROI.
Pro Tips to Maximize Subscribe & Save Success
- Always stay in stock — subscribers cancel quickly if their orders are delayed.
- Utilize automatic enrollment to ensure you never miss new product opportunities.
- Test discount tiers — start with 5% and move to 10% if margins allow.
- Leverage it across your catalog — even unexpected items can generate subscriptions.
What if My Product Isn’t Eligible?
Sometimes, you may find that your product doesn’t appear in the Subscribe & Save panel. If that happens:
- Go to the Help section in Seller Central.
- Submit a ticket with this direct link to Amazon’s Subscribe & Save eligibility requirements.
- Tell them: “My product should be enabled for Subscribe & Save. Other FBA products in my account are eligible, and this one should be as well.”
In most cases, Amazon approves the request; if they don’t, ask what you need to do (often maintaining a 60-day in-stock rate or improving sales velocity).
Take Action: Make Subscribe & Save a Core Strategy
Activating Subscribe & Save is a smart move for any seller looking to:
- Increase revenue
- Strengthen customer relationships
- Improve operational predictability
Select the right products, optimize listings, offer discounts, manage inventory, and clearly communicate benefits to make Subscribe & Save a cornerstone of your growth strategy.
Want to take your Amazon sales to the next level? Contact EHP Consulting Group today for expert guidance and proven strategies to maximize your sales.