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Crafting Amazon bullet points that convert isn’t just about listing features—it’s about telling a story that speaks directly to your customer’s needs. And when you only have 500 characters to do it, every word counts. Here’s how to make each bullet pop.
1. Start with a Hook
Begin each bullet with an attention-grabbing phrase. Use emojis if allowed—they break up text and add personality. For example, instead of “Ergonomic Handle,” say:
👍 Comfortable Grip – Enjoy pain-free shredding with a soft, slip-resistant handle.
2. Focus on Benefits, Not Just Features
Features tell, benefits sell. Don’t just say what your product is; say what it does for the buyer.
❄️ Quick Chill Tech – Keeps bottles cool for hours, so your baby stays happy wherever you go.
3. Use Keywords Naturally
Weave in high-volume keywords customers are searching for—but don’t keyword stuff. Amazon’s A9 algorithm favors readability and relevance over repetition.
4. Max Out the Character Limit (Smartly)
You have 500 characters per bullet—use them wisely. Break information into bite-sized phrases, use punctuation for flow, and test which details matter most to buyers.
5. Create Urgency or Trust
Add a confidence booster or subtle FOMO. Phrases like “best-selling,” “trusted by moms,” or “limited stock” can nudge customers toward the Buy Now button.
Final Tip: Study your top competitors, test your bullet points regularly, and use tools like AMZScout or Helium 10 to optimize keyword usage. With the right approach, 500 characters can convert browsers into buyers.
👉 Ready to boost your Amazon conversions? Start writing bullet points that sell—concise, keyword-rich, and customer-focused. Contact EHP Consulting Group to schedule your consultation now. Our experienced consultants are ready to support your growth. Just click here to schedule a meeting with an Amazon expert today.
Written By: Liezel Felisilda
Sponsored by: Amazon Marketplace
YouTube Channel Link: EHP Consulting Group on YouTube
TikTok Profile Link: EHP Consulting Group on TikTok
Email: [email protected]
Number: 925-293-3313
Date Written: April 4, 2025