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If you’re trying to get more sales on Amazon, the secret is usually in your writing. Your product description does two huge jobs: it helps your item show up when people search for it, and it convinces them to actually click “Buy Now.”
When a shopper lands on your page, your description is the final pitch. If it’s confusing or boring, they’ll scroll past. If it’s clear and helpful, you get the sale.
Here is how to write descriptions that work.
1. Keep it simple
You don’t need fancy vocabulary to sound professional. In fact, simple is better. Explain what your product is and what it does in plain English. Imagine you are explaining it to a friend—if they wouldn’t understand a word you’re using, cut it.
2. Use the words shoppers are actually typing
“Keywords” are just the specific phrases people type into the Amazon search bar. If you are selling a coffee maker, you need to use words like coffee machine, brew, or programmable in your text. This helps Amazon know when to show your product. Just be careful not to force them in where they don’t belong; the writing still needs to sound natural.
3. Don’t just list facts—explain why they matter
There is a difference between a “feature” and a “benefit.”
- Feature: “10-foot power cord.”
- Benefit: “Reach outlets easily without needing an extension cord.”
Shoppers care about how your product makes their life easier, so make sure you connect the dots for them.
4. Make it scannable
Most people won’t read a giant wall of text. They scan. Break your description up with short sentences and bullet points so customers can find the info they need in seconds. If it looks like a chore to read, they won’t read it.
5. Watch out for errors
Sloppy writing creates distrust. If your description has typos or looks messy, shoppers might assume the product is low quality, too. Also, avoid “keyword stuffing” (jamming in too many search terms just to rank higher). Amazon’s system is smart enough to catch that, and it looks spammy to real people.
Don’t forget the visuals
Even the best writing needs backup. Clear photos help prove that what you wrote is true. When a customer can read a great description and see matching high-quality images, they feel much more confident hitting that purchase button.
The Bottom Line
Great descriptions bridge the gap between you and the customer. By keeping your writing clear, focused on the buyer’s needs, and easy to search, you’ll get more visibility—and more sales.
Want to rank higher and sell more on Amazon?
EHP Consulting Group helps Amazon sellers optimize listings, run ads, and scale profitably.
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Written By: Jhan Rose Magbanua
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: Feb 3, 2026