How We Went From $0 to $100k on Walmart

Most people think Walmart doesn’t sell — until they actually start selling on it. The truth? Walmart is one of the most untapped platforms for e-commerce growth right now. We went from $0 to over $100,000 in sales on Walmart Marketplace, and in this blog, I’ll show you exactly how we did it step-by-step.

If you’re ready to make money on Walmart, this guide will teach you what works, what doesn’t, and how to scale efficiently — even if you’re just getting started.

For expert help setting up or scaling your Walmart account, visit EHP Consulting Group — we’re your trusted Florida Walmart Consultant team specializing in listing optimization, Walmart ads, counterfeit removal, and full Walmart account management.

Video Overview

1. Start with at Least 10 Products

When you first sign up and get approved on Walmart Marketplace, don’t just list one or two products. Walmart is a numbers game — we recommend launching with at least 10 SKUs.

The more products you have live, the more data Walmart’s algorithm has to work with, which increases your visibility.

👉 To check if a product requires approval, go to your Walmart Seller Center, click “Add Items,” and search the brand name (e.g., “Nike” or “Puma”). If the listing publishes successfully, you’re good to go. If you get an “Error,” that means product approval is required.

For sellers who need help navigating approvals, EHP Consulting Group offers personalized Walmart onboarding and product approval support.

2. Optimize Your Listing Quality Score

Walmart provides a built-in Listing Quality Dashboard that acts like a report card for your listings. You’ll see grades such as Poor, Good, and Excellent.

Your goal is to get every product into the Excellent category — that’s where the money is made. Excellent listings rank higher, convert better, and drive far more sales than average ones.

You can find this under the Growth Tab inside Walmart Seller Center.

Follow the improvement suggestions Walmart provides, and make sure every detail — from product title and description to warranty, brand name, and attributes — is complete.

If your listings need professional optimization, our Walmart Experts at EHP Consulting Group can audit your listings and turn underperforming pages into top-ranked products.

For additional insights, check out Walmart’s Seller Help Center for official documentation on improving listings.

3. Switch to Walmart Fulfillment Services (WFS)

Once your listings are optimized, it’s time to let Walmart handle the heavy lifting.

WFS (Walmart Fulfillment Services) is similar to Amazon FBA — Walmart stores, packs, and ships your products directly to customers. This not only speeds up delivery but also increases your product visibility with the “Fulfilled by Walmart” badge.

You can access it in your dashboard under the WFS Tab.

👉 Sellers using WFS often see a significant sales boost, especially during Q4.

At EHP Consulting Group, our Walmart sales experts help brands transition to WFS smoothly, ensuring their inventory stays in stock and eligible for fast delivery.

4. Monitor Pricing and Stay Competitive

Walmart’s pricing algorithm compares your product prices to Amazon listings in real-time. If your prices are too high, your listings will lose visibility or even get delisted.

To stay competitive, always ensure your prices match or beat Amazon’s.

If you’ve done everything right — optimized listings, used WFS, and kept prices competitive — and you’re still not seeing results, try running a Price Promotion.

Walmart requires at least a 10% discount off your compared price for the strike-through promotion to appear. That badge helps your products stand out and convert faster.

Learn more about setting up promotions on Walmart’s official Promotions Help Page.

5. Keep Your Products in Stock

It sounds simple, but stockouts can destroy your momentum. Walmart’s algorithm rewards consistency. If you constantly go out of stock, your ranking drops, and sales follow.

Always track your inventory levels inside the Inventory Dashboard, and restock before you hit zero.

If you need help managing fulfillment, ads, and product performance all in one place, EHP Consulting Group offers full Walmart account management so you can focus on growing your business while we handle the day-to-day.

6. Focus on Listing Completeness

Inside your listing editor, fill out every available field:

Brand name
Seller name
Key features
Product dimensions
Warranty and return policy
High-quality images and videos

Every detail matters. The more complete your listing, the higher your Listing Quality Score — and the more sales you’ll make.

7. The Results: From Zero to $100,000 in Sales

By following these exact steps — starting with 10 listings, optimizing them for “Excellent,” switching to WFS, maintaining competitive pricing, and keeping inventory stocked — we scaled our Walmart business from $0 to over $100,000 in sales.

The biggest spike came during the holiday season, but even during slower months, the revenue stayed consistent because our listings ranked high and converted well.

This shows that it’s absolutely possible to succeed on Walmart in 2025 — if you take the right approach.

8. Need Help Selling on Walmart?

Whether you’re a beginner looking to launch your first product or an experienced seller needing to optimize existing listings, EHP Consulting Group is here to help.

We’re a Florida-based Walmart Consultant team specializing in:

Walmart advertising and PPC management
Listing optimization and SEO
Walmart counterfeit removal and brand protection
Full account management for Walmart Marketplace

👉 Visit ehpconsultinggroup.com to schedule your free Walmart listing audit today.

We’ll review your top competitors, analyze your listing quality scores, and create a strategy to help you scale your Walmart sales fast.

Final Thoughts

Getting to $100K on Walmart isn’t luck — it’s process. Start small, stay consistent, and focus on optimization and fulfillment.

If you want to make money on Walmart, protect your brand from fakes, and drive real Walmart sales, partner with a trusted Walmart Expert like EHP Consulting Group.

We help sellers remove fakes, improve listing performance, and build scalable systems that let you work on your business — not in it.

Ready to Grow on Amazon?

Drop a comment with your biggest ranking barrier, or click here to schedule a free strategy call. Let’s take your store from zero to bestseller status this year!

Written By: Joshua Hackett