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In the crowded digital aisles of Walmart.com, standing out is no longer a luxury—it’s a necessity. While a compelling title and sharp product photos are the entry fee, top-tier sellers are leveraging a powerful tool to capture customer attention and drive sales: Enhanced Brand Content (EBC).
Often called “A+ Content” by those familiar with other marketplaces, this feature allows you to transform your standard product description into a rich, immersive brand experience. By moving beyond a simple block of text, you can tell your product’s story, showcase its value, and build the trust needed to turn a casual browser into a loyal customer. If you’re ready to elevate your listings and boost your bottom line, here’s how to master Walmart’s Enhanced Brand Content.
1. Understand the Power of a Rich Media Experience
At its core, Enhanced Brand Content is about upgrading your product detail page. Instead of a plain text description, you can embed a variety of multimedia modules directly on your listing. This includes high-resolution images, detailed feature call-outs, side-by-side comparison charts, and even videos.
The goal is to create a more engaging and informative shopping journey. You can answer customer questions before they’re asked, demonstrate your product in action, and highlight the key differentiators that make your item the best choice. This level of detail not only improves the customer experience but also significantly boosts brand credibility and can lead to higher conversion rates.
2. Strategically Showcase Your Product’s Value
Once you have access to EBC, don’t just add images for the sake of it. Every piece of content should have a purpose. Use this space to guide the customer through a compelling narrative about your product.
- High-Quality Imagery: Go beyond the standard product shots. Show your product in a lifestyle context, zoom in on unique features, and use graphics to explain complex benefits.
- Engaging Video Content: A short video can be your most powerful sales tool. Create a product demonstration, a how-to guide, or an unboxing experience to bring your item to life.
- Helpful Comparison Charts: Selling multiple variations of a product? A comparison chart is the perfect way to help customers self-select the right option, reducing confusion and purchase friction.
By using these elements, you can effectively communicate your brand’s story and your product’s unique selling propositions in a visually appealing and easily digestible format.
3. Choose Your Content Creation Method
Getting your EBC from an idea to a live page on Walmart.com typically involves working with a content partner. Walmart provides a network of approved third-party Content Solution Providers that specialize in creating and publishing rich media.
These platforms often provide user-friendly interfaces with pre-designed templates and modules, simplifying the design process. You can build your layout, upload your assets (images and video), and connect your product catalog. While you should vet any provider for their specific features and pricing, using a connected partner like EHP Consulting Group is a common and streamlined method for getting your content built and submitted for approval on the Walmart platform.
4. Design, Submit, and Publish Your Content
After selecting a content provider, you will design the layout for your product page. Your custom content will typically appear on the item page in a dedicated section, often labeled something like “More about the brand.” This is your canvas to combine your rich media and compelling copy into a cohesive brand story.
Once your design is complete, you will submit it for publishing through your partner tool. The approval and publishing process can vary. While it can sometimes be as quick as a few hours, it’s wise to plan for a potential turnaround time of up to 48 hours for the content to be reviewed and go live on your Walmart product page. If you have questions about the process, don’t hesitate to contact an expert for guidance.
Written By: Liezel Felisilda
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Website: www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: July 17, 2026