Illustration: a glowing AI assistant orb beside a tablet showing simple chat and spreadsheet icons on a desk, for New AI tools to sell smarter, announced at Amazon Accelerate 2026

New AI tools to sell smarter, free for a year- announced at Accelerate 2026

Today at Amazon Accelerate 2026, we announced new AI capabilities built to help you spot opportunities faster and automate routine tasks so you can operate with greater ease. Plus, every primary account holder worldwide can claim a free 12-month Amazon Quick Plus subscription.

Claim your free year of Amazon Quick Plus: Amazon Quick is an AI companion that creates documents and spreadsheets, runs deep research, and connects to your email, calendar, and files. Sign up by December 31, 2026, for 12 months free for you and two users you delegate. This is available to all sellers globally.

An even smarter Seller Assistant: Now, Seller Assistant carries persistent memory across your business in Seller Central, delivering personal recommendations on areas like inventory management and pricing, that sharpen over time. This intelligence meets you wherever you’re working in the new Seller Central experience. Just ask how a product is performing and it can identify an opportunity, connect it to advertising, and draft a recommendation, all with reasoning included.

Automate routine tasks with workflows that run 24/7: Describe what you need in plain language, set your guardrails and let Seller Assistant monitor and execute tasks like restocking and pricing on your behalf. Choose whether it recommends or acts, and every action is logged.

Bring your Amazon business into the AI tools you already use: The new selling partner plugin connects your listings, performance and analytics to Amazon Quick and Anthropic's Claude (both in beta).

To learn more about our latest AI innovations, go to Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s Claude.

This is a repost of an Amazon Seller Central News update, originally published on September 23, 2026, shared with Amazon’s permission. Article text © 1999-2026 Amazon.com, Inc. or its affiliates. All rights reserved.

Some links in this article open Seller Central pages that need a Seller Central sign-in. The featured illustration was created by EHP Consulting Group with AI and is not an Amazon image; Amazon did not create or endorse it.

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