New tools to grow and sell globally, announced at Accelerate 2026

Today at Accelerate 2026, we announced new tools to help you grow, expand, and scale your business faster than ever.

Seller Assistant is now your supply chain expert. The same supply chain science that moves billions of units through Amazon's network now powers Seller Assistant — combined with AI that can reason, explain, and plan with you. It flags when something needs your attention, shows you the data behind every recommendation, and takes action on your behalf when you're ready. Read more on About Amazon.

Go global from day one. Sellers active in more than one country earn 70% more revenue on average, and Amazon is making it easier to get there. New tools allow you to see where your products are in demand and what it takes to launch. By the end of this year, you’ll be able to create a single pool of inventory serving eight countries to streamline your logistics. Even global compliance, which sellers say is the biggest reason they don’t expand internationally, is getting simpler. We’re rolling out new category-level features that allow a single test submission to satisfy certification requirements in multiple countries. Read more on About Amazon.

Manage every sales channel from one place. New multichannel selling tools in Seller Central let you connect your Amazon, eBay, Shopify, TikTok, and Walmart channels, and manage listings, orders, and profitability across all of them in one workspace. Update a listing once and it formats for every channel. The new experience is rolling out gradually to US sellers, with more capabilities and more channels coming soon. Read more on About Amazon.

Fulfillment by Amazon celebrates 20 years. Sellers trust FBA to ship tens of millions of units every day, giving businesses of every size the same delivery speed and reach as the largest retailers, at 70% less per unit than other major US carriers on average. Piyush Saraogi, Vice President of FBA, joins Doug Herrington on the Learn and Be Curious podcast to discuss how FBA has grown and leveled the playing field for sellers. Listen here.