If you’re a Walmart seller looking to boost sales fast, there’s one simple move that can completely transform your earnings in under 30 days. The best part? It’s free to try and takes less than an hour to set up.
We’re talking about Enhanced Brand Content, or what Walmart calls Below-the-Fold Content. Adding this one feature to your product listings can increase customer engagement by up to 20%, improve brand trust, and ultimately help you make more money on Walmart Marketplace.
Video Overview:
🚀 What Is Enhanced Brand Content (Below-the-Fold Content)?
When customers scroll past your product description, they’ll find an area where you can include high-quality photos, lifestyle images, and branded visuals, similar to A+ Content on Amazon. This section tells your story, shows off your product in action, and gives shoppers more reasons to hit “Add to Cart.”
Big brands like Coca-Cola do this extremely well. If you check out their Walmart listings, you’ll notice they use vivid images, brand storytelling, and lifestyle photos, all designed to boost credibility and conversions.

🧠 Why It Works
Studies show that listings with Enhanced Brand Content convert better because:
- Visual storytelling increases buyer trust.
- Customers spend more time engaging with the listing.
- Mobile shoppers are more likely to buy from listings that look professional.
So if you want to drive Walmart sales and build authority like a pro, this one change can give you a massive competitive advantage, especially since many sellers still haven’t implemented it.

💡 How to Add Enhanced Brand Content (Step-by-Step)
Here’s exactly how to do it, the same strategy we use at EHP Consulting Group when helping clients increase Walmart sales:
- Go to Optiwise.AI
This tool lets you automatically import A+ Content from Amazon or create new enhanced content for Walmart listings. - Sign Up and Connect Your Walmart Account
Once you connect your Walmart Seller Center account, Optiwise.AI will sync your listings (usually within 24 hours). - Open Your Catalog
Select any of your listings and click “Enhanced Brand Content” on the left-hand menu. - Import Your Amazon A+ Content (Optional)
If you already have A+ content on Amazon, simply paste your Amazon product URL, and it will import automatically to Walmart within 4 hours. - Create Custom Content (Optional)
Don’t have A+ content? No problem, you can create new enhanced brand content using Optiwise.AI’s templates. - Preview & Publish
Once done, preview your page and publish it. Within a few hours, your new visuals will appear live under your product description.

⚡ The Results
Walmart reports that listings using Below-the-Fold Content see:
- 20%+ increase in customer engagement
- Higher conversion rates
- Improved credibility and repeat buyers
If you’re selling everyday items like peanut butter, toys, supplements, or home goods, this feature alone can skyrocket your Walmart sales faster than most paid ads.
🧩 Why You Need to Act Now
Most sellers haven’t caught on to this yet, which means this is your chance to stand out before the competition does. Implementing Enhanced Brand Content now will give your listings a polished, professional look that builds trust and drives clicks.
And if you need expert help with Walmart optimization, advertising, or counterfeit removal, you can always reach out to EHP Consulting Group. Our team of Florida Walmart consultants helps sellers remove fakes, optimize listings, and dominate Walmart’s algorithm.
✅ Final Thoughts
If you’re serious about making more money on Walmart, Enhanced Brand Content is the fastest and simplest upgrade you can make. It doesn’t require ads, huge budgets, or weeks of testing, just one setup that pays off long-term.
At EHP Consulting Group, we help sellers like you increase sales, remove fakes, and build trust across platforms. Whether you’re a new seller or scaling fast, we’re your go-to Walmart consultant in Florida.
So go ahead, implement this Walmart trick today and watch your sales skyrocket in 30 days or less.
Ready to Grow on Walmart?
Drop a comment with your biggest ranking barrier, or click here to schedule a free strategy call. Let’s take your store from zero to bestseller status this year!
Written By: Joshua Hackett

Sponsored By: Optiwise
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: October 25, 2025
