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Are you ready to take advantage of Prime Big Deal Days but unsure how to enroll your FBA products? Don’t worry, I’ve got you covered! As the CEO and founder of EHP Consulting Group, a multi-million dollar Amazon consulting firm, I’m here to walk you through the exact steps to make sure your products are ready for Prime Day 2024. And stick around, because at the end of this blog, I’ll also share three crucial pro tips to maximize your sales during this massive event!
Video Tutorial:
Step-by-Step: Enroll Your FBA Products for Prime Big Deal Days
- Log into Amazon Seller Central The first step is simple—log into your Amazon Seller Central account. You’ll want to do this from a desktop for ease of navigation. Once inside, head over to the Advertising tab and click on Prime Exclusive Discounts.
- Navigate Through the Pop-Ups Amazon might throw a few warning messages your way, but don’t get overwhelmed! Keep in mind that Prime Big Deal Days will take place on October 8th and 9th, 2024. Focus on the task at hand.
- Create Your Discount Now, it’s time to create your discount. Click on Create Discount and name it something memorable, like “Prime Day 2024.” You’ll see an option to confirm whether this is for Prime Day deals—check that box!Heads-up: Amazon charges a $50 event fee for participating in Prime Big Deal Days, so be sure to factor that into your pricing strategy.
- Enter the Details Add the products you want to include by entering their SKU (Stock Keeping Unit), the discount percentage, and your Prime Discount price. Be careful with the minimum price—Amazon is strict about this. Once you’ve added everything, hit Submit.
- Check for Issues After submitting, wait 24 hours and then check your dashboard to see if there are any issues. If something comes up, like a suppressed listing, you can easily view the details and fix the problem in time.
- Triple Check Your Listings A day before Prime Big Deal Days kicks off, double (or triple) check that all your listings are active and ready. Make sure your products are enrolled successfully so there are no surprises when the sales flood in!
For more tips and step-by-step guides, check out our Amazon consultants’ blog at EHP Consulting Group.
Pro Tips for Prime Big Deal Days 2024
Now that your products are enrolled, let’s talk strategy. Here are my top three tips to boost your sales during Prime Big Deal Days:
- Stock Up! Inventory management is crucial. Prime Big Deal Days fall right at the end of the year, and demand will be sky-high. I recommend stocking 2-3x your usual amount to avoid running out of stock mid-sale. Some sellers even go as high as 4x.For more tips on managing your inventory, see this FBA Inventory Guide.
- Increase Your Ad Spend Advertising during Prime Day is a must. Be prepared to increase your ad spend because the cost per click (CPC) will be higher due to the increased competition. Remember, while the CPC may be higher, the return can be well worth it—especially since the $50 event fee is likely to reduce the number of competitors.Read more about Amazon Ads best practices to ensure your campaigns are successful.
- Make Your First Image Pop Your product’s first image needs to stand out. Take a moment to search for your product on Amazon and compare it to competitors. If it doesn’t catch the eye, it’s time for a refresh. Add a splash of color, a badge, or something eye-catching to grab attention and convert clicks into sales.For a deeper dive into how to optimize your product images, visit EHP Consulting’s Amazon Experts.
Ready to Crush It on Prime Big Deal Days?
By following these steps and implementing the pro tips, you’ll set yourself up for success during Prime Big Deal Days 2024. And if you’re looking for even more personalized support, at EHP Consulting Group, we offer full account management services. Our dedicated Amazon consultants will handle everything—from enrolling your products in Prime Day, managing your ads, removing competitors, and helping you with SEO optimization to maximize your sales.
If you need more help selling on Amazon, feel free to contact us today at EHP Consulting Group—we’ve got you covered, so you can focus on scaling your business and growing your revenue.
Let us help you on your Amazon journey!
Talk to you soon!
Josh Hackett
CEO & Founder, EHP Consulting Group
Written By: Joshua Hackett
Sponsored By: Amazon
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: October 5th 2024
