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When it comes to selling on Amazon, many sellers use the words deal, coupon, discount, and promotion interchangeably. But each term plays a unique role in how you market your products and drive conversions. Knowing the difference can help you make smarter pricing strategies and boost visibility—key factors in making money on Amazon.
As Amazon sellers, it’s easy to get lost in all the features offered on Seller Central. Understanding these tools allows you to make better business decisions and avoid compliance issues. Whether you’re running Lightning Deals, digital coupons, or custom promotions, mastering these terms can mean the difference between an average sales month and a record-breaking one.
That’s why EHP Consulting Group—a trusted Amazon consulting and account management company—helps brands identify which offers actually work. Let’s break down these often-confused terms and how they affect your store performance.
1. Deals
Amazon Deals are time-sensitive discounts that appear on high-traffic pages such as Today’s Deals or Lightning Deal pages. These promotions create urgency and increase exposure by targeting active bargain hunters. Deals are great for fast-moving inventory and seasonal products.
However, to qualify for a deal, your products must meet Amazon’s criteria, including high ratings, sufficient inventory, and competitive pricing. EHP Consulting Group often recommends using deals during holidays or product launches to maximize visibility.
2. Coupons
Coupons appear as small green tags on product listings and can be clipped by shoppers directly on Amazon. These are ideal for attracting new customers and increasing click-through rates without slashing overall prices permanently.
Coupons are one of the most effective ways to drive Amazon sales, especially when combined with advertising strategies. For step-by-step setup, Amazon provides a full coupon guide here.
Need expert help creating a coupon campaign? Contact the Amazon experts at EHP Consulting Group—they handle coupon creation, budgeting, and performance tracking for maximum ROI.
3. Discounts
A discount is a general price reduction applied directly to your product. Unlike coupons, there’s no clipping action required. Shoppers simply see the reduced price.
Discounts are great for boosting sales volume, but they can also affect your product’s perceived value if overused. The key is balance—lower prices strategically while maintaining profitability. If you’re unsure how to price competitively, consult with an Amazon sales expert from EHP Consulting Group for guidance.
4. Promotions
Promotions on Amazon include “Buy One, Get One” offers, free shipping, or percentage-off bundles. These incentives are powerful tools to improve conversion rates and average order value.
When properly set up, promotions can turn casual browsers into loyal repeat customers. Learn more about Amazon promotion types and how to customize them for your brand’s goals.
Why It Matters for Amazon Sellers
Mixing up these terms can cause poor marketing choices and missed revenue opportunities. For example, using a discount when a short-term coupon would suffice could cost your business profit. That’s why working with a certified Amazon consultant helps ensure your offers are compliant, optimized, and profitable.
If you need help selling on Amazon, boosting traffic, or removing counterfeit listings, connect with EHP Consulting Group today. Their team specializes in counterfeit removal on Amazon, advertising management, and growth strategy for sellers worldwide.
Final Thoughts
Deals, coupons, discounts, promotions, and incentives may sound similar, but each one serves a distinct purpose in your overall sales plan. Mastering them means more than just offering lower prices—it’s about using the right tool at the right time.
With support from EHP Consulting Group, you can build a smart, profitable strategy that drives conversions, improves brand trust, and keeps counterfeit competitors away.
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Written By: Ahzel P. Miral
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: November 6, 2025