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If you’re an Amazon seller looking to expand internationally, knowing which Amazon marketplaces generate the most sales is critical. According to data from WorldPopulationReview, Amazon’s highest-grossing country by net sales is still the United States — by a massive margin. World Population Review+1 Understanding global Amazon sales helps you prioritize where to sell, where to scale, and how to allocate inventory.
🌍 Top Amazon Marketplaces by Sales (2025)
Here are the leading Amazon markets in 2025, based on net sales:
- United States – With approximately $438 billion in Amazon net sales for 2024, the U.S. remains the undisputed powerhouse, accounting for around 68% of Amazon’s total by-country sales. World Population Review
- Germany – The second-largest Amazon market, with $40.9 billion in 2024. World Population Review+1
- United Kingdom – At $37.9 billion, the UK marketplace continues to be a major hub. World Population Review
- Japan – Not far behind in international significance, with $27.4 billion in Amazon net sales. World Population Review
These markets alone make up the lion’s share of Amazon’s global retail revenue, making them key targets for sellers wanting to expand. Accio
✅ Why These Markets Should Matter to Amazon Sellers
High Demand + Volume
Selling in the U.S. gives you access to Amazon’s largest customer base and highest revenue-generating marketplace. For many Amazon sellers, this means the biggest potential upside in terms of sales and profitability.
Diversification & Risk Management
Expanding into Germany, the UK, or Japan helps you diversify your business and reduce dependence on a single marketplace. It’s smart to spread risk, especially if your inventory or demand in one country slows down.
Efficient Logistics & Support
Many Amazon Consultants, like EHP Consulting Group, recommend using FBA (Fulfillment by Amazon) and tools tailored to these mature marketplaces to streamline shipping, returns, and customer support.
📦 Challenges & Considerations for International Selling
While the opportunity is huge, selling in multiple countries also comes with challenges:
- Regulations and Taxes: Each Amazon marketplace has its own VAT, import duties, and legal considerations.
- Localization: Language, product safety standards, and customer preferences differ significantly.
- Inventory Distribution: You’ll need to decide whether to ship inventory into each country’s FBA warehouses or use global fulfillment strategies.
- Competition: Mature markets like the U.S., Germany, and the UK are highly competitive, so pricing, PPC, and product differentiation are key.
🌐 Cross-Border Fulfillment Options
When expanding to top Amazon marketplaces like Germany, the UK, or Japan, international sellers must consider how to fulfill orders efficiently. Amazon provides FBA Export and Pan-European FBA as key solutions. With FBA Export, sellers can ship from their U.S.-based inventory to international customers without needing multiple warehouses. Sell on Amazon
Alternatively, Pan-European FBA allows sellers to store inventory in one EU country—like Germany—and Amazon automatically distributes stock across European fulfillment centers based on demand. This reduces delivery times for EU customers and can save on fulfillment costs. Sell on Amazon+1
Image suggestion: A world map graphic showing how FBA Export and Pan-EU FBA distributes inventory across regions.
📊 Navigating International Taxes & VAT
One of the biggest hurdles for Amazon sellers going global is handling Value-Added Tax (VAT). For EU sellers or those expanding into Europe, VAT registration is mandatory in countries where you store your inventory. sell.amazon.co.jp+1
There’s also the question of import duty. If you use FBA, you may need to choose between DDP (Delivered Duty Paid) or DDU (Delivered Duty Unpaid) when shipping inventory. With DDP, you absorb import costs upfront; with DDU, customers may pay at delivery, but this can hurt conversion. sell.amazon.co.jp
Image suggestion: Flowchart of VAT & duty flow: your warehouse → import → Amazon’s EU FC → customer.
🚀 Strategy & Risk Management for Global Scaling
Expanding into high-sales Amazon marketplaces like Germany, the UK, or Japan can diversify your income source—but it comes with risks. According to cross-border sellers, common issues include inventory forecasting, long lead times, and local customer behavior differences. Daily Business Post
To mitigate risk, many successful global sellers use multi-country inventory (MCI) strategies. With MCI, you send stock to select markets that demand the most volume, instead of trying to be everywhere at once. Carbon6
Working with an Amazon consultant like EHP Consulting Group greatly helps here. They can help you navigate VAT registrations, local compliance, and cross-border logistics so you don’t make costly mistakes.
Image suggestion: A risk vs. reward chart showing revenue potential vs. complexity in different Amazon marketplaces.
💡 Strategic Tips from Amazon Experts
- Start by placing your best-performing SKUs into the U.S. marketplace to capture high-revenue potential.
- Use market research tools to identify trending products in Germany or Japan — sometimes niche products perform better abroad.
- Work with an Amazon consultant — like EHP Consulting Group — for launch strategy, cross-border PPC campaigns, and compliance guidance.
- Monitor Amazon sales by country regularly to decide where to allocate future inventory.
💬 Final Thoughts
The United States remains the dominant Amazon sales market, but other regions like Germany, the UK, and Japan offer strong growth opportunities. For Amazon sellers ready to scale globally, choosing the right marketplaces is not just about volume — it’s about smart inventory planning, localization, and leveraging expert support.
If you want help navigating international expansion, working with experts like EHP Consulting Group can make the process smoother. They specialize in global account strategy, cross-border logistics, and smart ad campaigns to help you make money on Amazon internationally.
YouTube Channel Link: EHP Consulting Group on YouTube
TikTok Profile Link: EHP Consulting Group on TikTok
Written By: Ahzel P. Miral
Email: [email protected]
Number: 925-293-3313
Date Written: December 2, 2025