Amazon PPC & Advertising

Running Amazon ads but unsure if your ACOS is actually profitable? You’re not alone—many sellers look at their ad dashboard and can’t tell if they’re winning or bleeding money slowly. Let’s break it down in a simple, seller-friendly format. 🎯 What is ACOS and Why It Matters ACOS (Advertising Cost of Sales) tells you how […]

Amazon is a crowded marketplace where every scroll counts. With shoppers faced with endless choices, the challenge isn’t just getting seen; it’s standing out long enough to earn the click. Static sponsored ads can only go so far, and that’s why video ads have become a game-changer. They don’t just show your product; they create

When it comes to shopping online, Amazon has become everyone’s go-to marketplace. Whether you’re looking for affordable essentials, clever gadgets, or trending products, there are countless Amazon Finds under $10 that prove you don’t need to spend big to shop smart. But here’s the truth: behind these small, affordable treasures are Amazon Sellers working hard

Why New-to-Brand Data Matters for Amazon Sellers As an Amazon Seller, understanding where your sales are coming from is crucial. Are your ads converting loyal customers — or are they driving new ones? That’s where New-to-Brand (NTB) order tracking in the Amazon Advertising Console comes in. This metric shows how many of your customers purchased

In the ever-evolving world of Amazon, advertising has become a powerful lever for driving product visibility and sales. But if you’re new to the platform, launching your first campaign might feel overwhelming. Don’t worry—we’re breaking it down for you. Whether you’re a fresh Amazon seller or just starting with PPC, this guide—based on Josh Hackis’