Amazon PPC & Advertising

Amazon advertising plays a major role in driving visibility and sales, but for many sellers, the terminology can feel confusing and overwhelming. Terms like ACOS, CPC, and ROAS are constantly mentioned in seller groups and tutorials, yet not everyone fully understands how they impact profitability. Without clarity, it’s easy to overspend or misinterpret performance metrics.

Running Amazon ads but unsure if your ACOS is actually profitable? You’re not alone—many sellers look at their ad dashboard and can’t tell if they’re winning or bleeding money slowly. Let’s break it down in a simple, seller-friendly format. 🎯 What is ACOS and Why It Matters ACOS (Advertising Cost of Sales) tells you how

Amazon is a crowded marketplace where every scroll counts. With shoppers faced with endless choices, the challenge isn’t just getting seen; it’s standing out long enough to earn the click. Static sponsored ads can only go so far, and that’s why video ads have become a game-changer. They don’t just show your product; they create

When it comes to shopping online, Amazon has become everyone’s go-to marketplace. Whether you’re looking for affordable essentials, clever gadgets, or trending products, there are countless Amazon Finds under $10 that prove you don’t need to spend big to shop smart. But here’s the truth: behind these small, affordable treasures are Amazon Sellers working hard

Why New-to-Brand Data Matters for Amazon Sellers As an Amazon Seller, understanding where your sales are coming from is crucial. Are your ads converting loyal customers — or are they driving new ones? That’s where New-to-Brand (NTB) order tracking in the Amazon Advertising Console comes in. This metric shows how many of your customers purchased