Amazon PPC & Advertising

Running Amazon ads can feel like trying to control a firehose—powerful, but with the potential to get out of hand quickly. A single misconfigured campaign or an unexpected surge in traffic could drain your budget before you’ve even had your morning coffee. Fortunately, Amazon provides powerful, built-in tools to put you back in control. By […]

Tired of Wasting Ad Spend? Master Your Amazon PPC Match Types As an Amazon Seller, you know that running a successful campaign is the lifeblood of make money on Amazon. But if you’re spending money on clicks that never convert, you’re essentially pouring profit down the drain. The solution? A strategic, expert approach to Amazon

When it comes to selling on Amazon, many sellers use the words deal, coupon, discount, and promotion interchangeably. But each term plays a unique role in how you market your products and drive conversions. Knowing the difference can help you make smarter pricing strategies and boost visibility—key factors in making money on Amazon. As Amazon

Video advertising is rapidly growing on Amazon, and as a seller, understanding how to use Amazon Video Ads can give your product listings a major advantage. Whether you’re launching a new product or trying to boost conversion rates for an existing one, this guide will walk you through placements, specs, best practices, and how to

Amazon advertising plays a major role in driving visibility and sales, but for many sellers, the terminology can feel confusing and overwhelming. Terms like ACOS, CPC, and ROAS are constantly mentioned in seller groups and tutorials, yet not everyone fully understands how they impact profitability. Without clarity, it’s easy to overspend or misinterpret performance metrics.